Do you ever wonder “why?” I do. Why did that person do that? Why would they waste money to advertise that way? Who approved that copy? I want to be open and honest here. Blogging is new to me. But I cannot sit idle anymore and continue to watch what is happening in the marketing and advertising world. It seems as though the entire industry has forgotten what is important…the client. This blog is for the business owner, ad exec, marketing director, salesman, etc. that would like to see it all change as well. Who knows, maybe you’ll follow simply to laugh at me or with me. That is fine too. Feel free to comment from time to time. I am thick skinned. All that I ask is that you be honest.