It occurred to me the other day that my first two blog post were somewhat negative. That’s not really the way that I want my blog to be perceived and if it was perceived that way, I apologize. I am very passionate about making advertising work for its intended purpose. To help clients attain their goals whether that goal is to generate revenue, get elected to office, increase traffic, etc. From now on I will do my best to focus on the positive aspects of campaigns and marketing decisions, share best practices, etc. I will occasionally rant about something, but I will try to give you fair warning before I do. Hopefully you can find something useful in my posts. I am always open to feedback as well so feel free to comment.