Do you do business with these people? Those who try, and those who strive? Would it make more sense to do business with companies that “do”? Trying and striving used to be admirable. Now it seems as though trying and striving is their “way out”. An excuse.
If you are currently using the words “try” or “strive” in your advertising copy or your mission statement, I would encourage you to change it. If you can’t do it, then don’t and don’t obligate yourself to something you are not sure you can do. Nike had it right when they encouraged us to “Just Do It”. Yoda had it right when he told Luke “do or do not, there is no try.”