I know, I know…blah blah blah social media blah blah blah. Another schmo telling you about the importance of social media.
Yes and no. While social media plays a part in interactive, it is not the sole platform for interaction. Just because you have a Facebook page or a Twitter, YouTube, LinkedIn, etc. does not mean revenue will fall out of the sky. If used properly though, it can improve your chances.
What do I mean when I say interactive? A simple exchange of ideas between customers and corporations. Social media can aid that conversation. But there are several other ways to interact with your customers. And by interact, it has to be a two-way communication. If it is only one-sided then you are just another “spammy commercial” interrupting my updates of what my friends are cooking for dinner, who needs help on Farmville, and photos of my friend’s friend’s cousin’s kids birthday party at Chuck E. Cheese’s.
What makes interaction work? Again, simply interacting without necessarily doing commerce. If you have a questions/ comments page on your website, respond in a timely manner. And not with corporate/ PR/ HR approved gobbledygook gibberish. Respond as a human being. Engage with others ar networking events (and by networking events, I mean anywhere you might see other people–and for crying out loud, please quit acting like you are networking and be yourself). Make yourself available to speak with customers when they ask for you by name or email you.
Now. If you are not sold on social media, feel free to skip ahead to the next paragraph. OK. They are gone. Since you are still here it is clear that you get it. Facebook, blogs, Twitter can all be effective when used the right way. So what is the right way? remember my post on image? It is going to vary from person to person. Update people on your industry or how you are helping the community. It can be as simple as posting your flavors of the day (FrazzleBerry Frozen Yogurt), updated designs and openings (http://www.facebook.com/nailsforgirlygirlz) events (http://www.facebook.com/lmfao) the options are endless. Some people follow only for exclusive offers. Again, it’s going to vary based on your product and your market.
Think about your interactions with the companies you shop with. You more than likely continue doing business with them based on these interactions, unless you are a bottom line lowest price only shopper. Learn from these interaction.
How are you interacting with your customers?