IT’S PARTY TIME!!! Events are one of the most enjoyable elements of the marketing mix. It is usually the most work too. And depending on the event, a great number of times it is the hardest to measure.
Plan. Loosen up and have some fun. Remain professional and follow-up.
Plan. Give yourself plenty of time to plan for your event. Bring in some outside perspective. Use what you like from other events. Make sure you think about every possible scenario and have a back-up plan if things don’t go as planned.
Loosen up and have fun. You are not going to please everyone, so loosen up a little and have a good time. If you do not allow yourself time to enjoy it, you will not want to do it again. Be yourself. Leet your guard down a little and get to know those attending your event as well as letting them get to know you. It is great for your image, it is interactive, and it is very generous (are you seeing a theme yet?). While you should have fun, remember professionalism trumps all. Have a problem with a vendor, customer, or co-worker? Now is not the time to address it. Do not do anything that you will regret either. If you have alcohol at your event, be smart. you do not want your event in the news for the wrong reasons.
Follow up. No question you will make contacts at your event. You will make these contacts on a personal level. Be sure to make a follow-up call and a thank you afterwards. Do not forget to thank those that came through in the clutch to help you out either. You could not have done it without them.
Got an event coming up? A ribbon cutting, open house, diner party, etc? Plan. Have fun. Follow up. Let me know about your successful events.