It is easy to try to be what society wants you to be. To talk the way they want you to. To act the way they want you to act. Sometimes it can be difficult to just be yourself. Truthfully though, most people can see right through this facade. I have read book after book, blog after blog, and watched countless videos to show me and teach me how I should look, act, write, etc. to be a “good salesman”. Want to know what works best for me? Being myself.
The next time you send a cold email, or a cold call, or try to connect with a prospect on social media. Be yourself!!!