Remember when you were a kid, and one day out of the year you got to bring something special from home and share it with the other students? I can remember this like it was yesterday. Standing there holding a peacock feather that I got from our family friend’s peacock farm. Not only could you tell how excited I was to show this item to my friends, I practiced for days what I would say about it. Everyone was at full attention as I held this 4 feet long feather and told them about this beautiful bird. Show and tell. Tell a story, and provide a visual.
As sales professionals, you should do the same thing. Have something to show your prospect. If you have a sample of the product, great. If you can do a product demo, even better. Holding a pen and pointing to a point in your literature works well too. In fact, you can guide the prospect to where you want them to focus by pointing or making a circular motion with your pen at the desired spot on the brochure. And if you have absolutely nothing to show, please use had motions. Allow your prospect to see your passion.
What will you bring for show and tell?