calehawley

Posts Tagged ‘content’

I Push Forward

In Personal Development on October 19, 2018 at 12:19 am

I have known that I want to write a book for many years now. For years, I thought, “who would want to hear from me.” I finally got over that for the most part and started writing earlier this year. It has not been easy. The first book I scrapped after writing the intro. The current book has gone through several iterations to get to the point I’m at now. Looking at my progress I know that this might not work. I can tell you the process has changed me immensely. I have had to to be very introspective. I am really going out on a limb and putting myself out there. It is somewhat of a scary feeling. Alas, I push forward. There are days when I can write for hours and it feels as if the book is writing itself. Them there are days when I feel like “this can’t possibly work,” and consider pulling the plug. Yet, I push forward. I have had this blog for quite some time. If you look back, you will see the randomness it seems to take. All a part of self discovery. There are long periods of time when it has just been neglected as you can see. That is nothing more than self doubt. Over the next several months, my hope is to use this platform to document my progress. Feel free to follow along. I hope you can learn something though my mistakes. Most of all, I hope that you learn that you can do the thing you want to do as well. Keep me honest. Don’t let me go several months without posting here.

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Content Experts

In Marketing on July 29, 2016 at 5:09 pm

Experts in content creation, social media, and SEO seem to be a dime a dozen these days. Here’s a few quick tests for you:

If you’re looking for a content manager, are they creating content for themselves or just pushing other people content through sharing?

If you’re looking for a social media person, are they using social media regularly across all platforms?

If you’re looking for an SEO firm, can you find them by googling “SEO?”

Find yourself a practitioner, not a dabbler.

IMAGINE Marketing Part 6 of 7–News

In News on February 10, 2011 at 11:24 pm

For immediate release. In an interesting development in Anywhere, USA, Brand X would like to announce that we are awesome and everyone should take notice. We are so confident in how good we are that we are not going to buy the advertising, we want you the media to put it into your content “free of charge”.

Sounds pretty one-sided, right? Press releasesĀ are tricky and most of what companies feel is newsworthy, often times is not. At least not on the scale you think it is.

Before you hire that PR firm, ask yourself: Is this really news that others will find useful, important, or newsworthy? If not, you can still send it, butĀ don’t just assume it is good enough to be published. I am not going to spend a great deal of time telling you how to convince a newsroom to publish your content. There are plenty of other blogs and books that can do that for you. I want to focus on how you can control your news story distribution.

If you are reading this blog, you probably understand that any “yeah-hoo” on the planet can publish their content. And there are so many platforms in which to do so. Corporate blogs, YouTube, Facebook, etc. (am I starting to sound like a broken record yet?). Take “your news” and deliver it to your faithful. Your tried and true. Those who are already tuned in. Ask them to share with others, your content. It may not have the reach of your local paper (however, with decreasing readership it very well may) but you are reaching an audience that is already engaged with you. An audience that actually cares and is more likely to give attention to the content.

What is your news story? Can you publish content on a regular basis that your customers will pass along? I’d love to hear from you.